Dave Alred MBE PhD has been at the top of the game as a world leading performance coach for the past two decades. His accolades and achievements range from nurturing World Cup winner Jonny Wilkinson into rugby’s most feared kicker to supporting Luke Donald achieve the position of world number one golfer.

A genuine pioneer in performance psychology, Dave is uncompromising and unequivocal in his pursuit of continual improvement, revolutionising the performance abilities of sports & business people alike. Over thirty years of hard won experience has helped Dave create world beaters across the spectrum. Dave has helped athletes and businesses alike, to improve themselves far beyond their own personal expectations. His relentless drive and application towards performance and improvement has put him right at the very peak of his field.